Untreated road salt is standard sodium chloride commonly used for routine snow and ice control. Treated salt is enhanced with Ice B’ Gone Magic® to improve performance at lower temperatures, reduce the amount of material needed, limit bounce and scatter, and reduce corrosion.

Treated salt costs more upfront because it includes a performance-enhancing liquid additive. However, correctly applied treated salt can reduce material usage by approximately 30% to 50%, potentially lowering total salt, labor, fuel, equipment maintenance and reapplication costs.

Ice B’ Gone Magic® treated salt may reduce application rates by approximately 30% to 50% when used correctly. The appropriate rate will depend on pavement temperature, precipitation, surface conditions, traffic and spreader calibration, so operators should adjust their equipment instead of applying it at the same rate as untreated salt.

Ice B’ Gone Magic® treated salt is designed to remain effective at temperatures as low as approximately -35°F, while untreated rock salt has limited performance below approximately 18°F. Actual results can vary based on pavement temperature, moisture, precipitation and application practices.

Yes. WNY Salt Services can apply Ice B’ Gone Magic® to an existing pile of untreated salt, allowing you to improve the material’s cold-weather performance without purchasing an entirely new supply.

No. We can treat your entire salt pile or only the amount you expect to use. This flexible option allows contractors and property owners to prepare for an approaching storm, work within a specific budget or try treated salt before converting their entire supply.

As a local distributor, WNY Salt Services can typically complete salt-pile treatment within one to two days. We recommend scheduling before a forecasted storm, particularly during periods of high demand throughout Western New York.

Yes. Ice B’ Gone Magic® liquid is available by the gallon for customers equipped to treat their own salt. We also provide professional spraying services for customers who want us to apply the product evenly to all or part of an existing salt pile.

Treated salt is compatible with many commonly used commercial salt spreaders and is designed to resist clumping and freezing when properly stored. Because less material is generally required, operators should recalibrate their spreaders to prevent overapplication and receive the product’s full performance and cost-saving benefits.

Ice B’ Gone Magic® treated salt is up to 85% less corrosive than untreated rock salt, helping reduce salt-related exposure to trucks, spreaders and other equipment. The liquid additive is biodegradable, and the lower application rate can reduce the amount of chloride entering surrounding soil and waterways; however, treated salt remains chloride-based and should always be applied responsibly.